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What is Customer Happiness?
…And how does it differ from Customer Satisfaction? What makes a customer happy? A product that’s exactly what they wanted?...
Innovation and Consumer Behaviour
What has been the greatest innovation that you have seen or are most excited about? There has been so many...
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Find Out What Your Customers Really Think...
Do you know what your customers are saying about your products and services?
Five hints to help you find your company's USP
Here's five tips to help you define and integrate your USP
Authentic Selling : Hearing the voice of the Customer
Too much, it seems, these days I hear talk of the need for businesses to engage in 'authentic selling'. Not...