Why you should avoid selling on price
When you’re starting a business, or you are an established, but small business, it can feel like the only way you can win business is by undercutting the competition.
However, if you offer a product or service that is unique, or you serve a niche market, or your customer service is genuinely second to none, these all have a value. These are the sorts of areas which give you a competitive advantage and protect you from having to compete on price. Your clients or customers will be buying from you because of the value you bring, not because you’re the cheapest.
You need look no further than Apple who posted massive profit increases this year. Selling a product that is double in price to its nearest competitors.
My blog this week looks at the perils of low pricing/discounting vs identifying your competitive edge which steers you away from having to compete on price.
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