48 years ago this month George Cohen achieved the ultimate objective for any player, he was part of the England World Cup winning team. When interviewed about his achievement he was asked what he could possibly do in life which would top that tremendous feat. His reply was telling, ‘Well I have had many more even better moments since then’ he said. I was struck by these words which tell us a lot about the man and his way of thinking.

 

So many people get so fixed on one aim or objective that its achievement (or possibility non achievement) leaves them empty and rudderless. Here was someone with a mature way of thinking. Once one goal is met then set another and move on.

 

The phrase that life is about the journey and not the destination means a lot particularly in business life where the things we do today influence the results we get tomorrow.

 

Getting fulfilment from what we are doing now, enjoying the journey is just as important as the achievement of the objective. George Cohen sold his World Cup Winners medal a few years ago and was asked in the same interview if he regretted having to sell this unique possession. ‘Oh no’ he said, ‘you see I have got two children and three grandchildren and only one medal, by selling that medal I could help all five of them in the things they wanted to do’.

 

What a great example of how to adapt to changing times, making the most of the journey and not being fixated on a particular destination.