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Presentation – Mission Statements, Myth or Magic?


Have you a mission statement for your business? Do you, like many other business people, wonder whether it actually helps you in any practical way? This short presentation from Neil Kendall, Regional Director of Business Doctors, includes a discussion in what your mission statement means, how to produce a mission statement that really helps you understand what the future will look like for your business, and makes the link between the ‘blue sky thinking’ that goes into developing your mission statement and the practical realities of making day to day changes in your business.

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