The new Business Doctor for the Sussex Coast says she understands the challenges faced by SME owners as she’s been there herself.
Sandra Murphy has 25 years’ experience of setting up or running SMEs – more often than not family businesses. She has specific expertise in sales, marketing, finance, operations and HR.
She says: “In a small business you rarely have the luxury of in-house specialist expertise, so you can end up feeling that you have to do it all yourself.
“And that can make for a lonely place. It can be a real challenge to find time to stand back and take stock of where you are now, what you want to achieve and how you’re going to get there. It’s equally testing to work out what you can manage yourself and what you need help with.”
In recent years, Sandra has also been supporting one of the largest secondary schools in the UK, providing strategic advice and direction to its senior leadership team.
“The basic principles are the same for everyone. Core concepts don’t change whatever the market or size,” she observes. “It’s about having the experience, knowing how to apply it, and understanding where change will make a difference.”
Ever a fan of the finer things in life, Sandra was instrumental in both the Sussex Food & Drink Awards and Brighton & Hove Foodies for many years.