Your values describe:

• What you are passionate about
  Why you do what you do
  How you conduct you business
  How do you relate to your staff, customers, suppliers and clients?

Just one simple example of how important it is to understand your core values is when employing staff. We often find that staff who cause the greatest frustrations for their employer are the ones who are ‘in it for themselves’ in a business which is otherwise very team-orientated.  They will also be crucial in understanding what’s different about YOUR business, and you need to know this so you can pitch what your business does for customers.  So we encourage you to take a step back and take time to understand your own core values.

If you’d like to know more about how to grow your business, sign up for our Top Tips or contact your local Business Doctor for your complementary consultation.